{"id":16834,"date":"2021-03-11T10:44:00","date_gmt":"2021-03-11T10:44:00","guid":{"rendered":"http:\/\/www.icip.cat\/?p=16834"},"modified":"2022-01-19T12:38:31","modified_gmt":"2022-01-19T12:38:31","slug":"licip-renova-la-imatge-corporativa-i-estrena-nou-web","status":"publish","type":"post","link":"https:\/\/www.icip.cat\/ca\/licip-renova-la-imatge-corporativa-i-estrena-nou-web\/","title":{"rendered":"L&#8217;ICIP renova la imatge corporativa i estrena web"},"content":{"rendered":"\n<p>Quan es compleixen dotze anys de la seva posada en funcionament, l&#8217;ICIP culmina un proc\u00e9s de renovaci\u00f3 de la imatge corporativa i de redisseny del web amb la voluntat de donar un nou impuls a la instituci\u00f3, obrir-se a nous p\u00fablics, i refor\u00e7ar la seva independ\u00e8ncia i la vocaci\u00f3 internacional.<\/p>\n\n\n\n<p>La nova imatge de marca neix per reflectir una major <strong>proximitat i dinamisme<\/strong>, tot partint de la premissa que la construcci\u00f3 de pau \u2013 motor d&#8217;acci\u00f3 de l\u2019ICIP- \u00e9s un proc\u00e9s, un estat en moviment, i no una fita estancada o ja assolida. \u00c9s per aix\u00f2 que el nou logotip, amb un tra\u00e7 sobri i directe, refor\u00e7a les sigles ICIP i les acompanya del nom complert de la instituci\u00f3, amb un \u00e8mfasi especial per a la paraula Pau, que adopta personalitat amb la cursiva integrada. Alhora, el logotip incorpora una l\u00ednia inferior que evoca el di\u00e0leg, element transversal de l&#8217;actuaci\u00f3 de l&#8217;Institut.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"625\" height=\"350\" src=\"https:\/\/www.icip.cat\/wp-content\/uploads\/2021\/02\/thumbnail_interior.png\" alt=\"\" class=\"wp-image-16918\" srcset=\"https:\/\/www.icip.cat\/wp-content\/uploads\/2021\/02\/thumbnail_interior.png 625w, https:\/\/www.icip.cat\/wp-content\/uploads\/2021\/02\/thumbnail_interior-300x168.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/figure><\/div>\n\n\n\n<p>El canvi d&#8217;imatge corporativa s&#8217;ha elaborat amb l&#8217;estudi de disseny Talking i va acompanyat del <strong>llan\u00e7ament d&#8217;un nou web<\/strong>, desenvolupat en aquest cas per l&#8217;empresa Whads. El nou web www.icip.cat \u00e9s mutliling\u00fce &#8211; en catal\u00e0, castell\u00e0 i angl\u00e8s, els tres idiomes vehiculars de la instituci\u00f3-  i amb <strong>disseny responsiu<\/strong>, adaptat als diferents dispositius m\u00f2bils i tauletes. Permet una navegaci\u00f3 clara i \u00e0gil per les diferents branques que composen l&#8217;ICIP: les quatre \u00e0rees de treball, els diferents canals i suports de transmissi\u00f3 de coneixements i de divulgaci\u00f3 de la cultura de pau, i la Biblioteca com a centre de refer\u00e8ncia en el seu \u00e0mbit a Catalunya. <\/p>\n\n\n\n<p>El proc\u00e9s de renovaci\u00f3 tamb\u00e9 ha incl\u00f2s el canvi de domini a @icip.cat en els correus corporatius de la instituci\u00f3. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"&quot;Avancem per la pau&quot;\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/R7ktITsIOq0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Quan es compleixen dotze anys de la seva posada en funcionament, l&#8217;ICIP culmina un proc\u00e9s de renovaci\u00f3 de la imatge corporativa i de redisseny del web amb la voluntat de donar un nou impuls a la instituci\u00f3, obrir-se a nous p\u00fablics, i refor\u00e7ar la seva independ\u00e8ncia i la vocaci\u00f3 internacional. La nova imatge de marca [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-16834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;ICIP renova la imatge corporativa i estrena web - ICIP %<\/title>\n<meta name=\"description\" content=\"% %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icip.cat\/ca\/licip-renova-la-imatge-corporativa-i-estrena-nou-web\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"% %\" \/>\n<meta property=\"og:description\" content=\"% %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icip.cat\/ca\/licip-renova-la-imatge-corporativa-i-estrena-nou-web\/\" \/>\n<meta property=\"og:site_name\" content=\"ICIP\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T10:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-19T12:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icip.cat\/wp-content\/uploads\/2021\/02\/logo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"562\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eugenia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.icip.cat\/wp-content\/uploads\/2021\/02\/logo-2.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eugenia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icip.cat\/ca\/licip-renova-la-imatge-corporativa-i-estrena-nou-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icip.cat\/ca\/licip-renova-la-imatge-corporativa-i-estrena-nou-web\/\"},\"author\":{\"name\":\"Eugenia\",\"@id\":\"https:\/\/www.icip.cat\/ca\/#\/schema\/person\/ecaf8460603e6e32c80f3acbf4178fa6\"},\"headline\":\"L&#8217;ICIP renova la imatge corporativa i estrena web\",\"datePublished\":\"2021-03-11T10:44:00+00:00\",\"dateModified\":\"2022-01-19T12:38:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icip.cat\/ca\/licip-renova-la-imatge-corporativa-i-estrena-nou-web\/\"},\"wordCount\":320,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.icip.cat\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.icip.cat\/ca\/licip-renova-la-imatge-corporativa-i-estrena-nou-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icip.cat\/wp-content\/uploads\/2021\/02\/ICIP_logo.png\",\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icip.cat\/ca\/licip-renova-la-imatge-corporativa-i-estrena-nou-web\/\",\"url\":\"https:\/\/www.icip.cat\/ca\/licip-renova-la-imatge-corporativa-i-estrena-nou-web\/\",\"name\":\"L'ICIP renova la imatge corporativa i estrena web - 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